04 November 2010

Harry Potter's Emma Watson Is Helping Developing Communities Escape Poverty and Promote Sustainability


There's no denying that Emma Watson is a fashion icon. From her cover of Vogue, to here chic gowns at every award show she attends. The world is admiring her beauty and can't stop talking about Emma's trend setting attire. 
Emma is all about trends. A big trend right now is conscience fashion wearing. She is using her "best dressed list" status to help people in under-served communities around the world with the goal is to promote sustainability and help these communities escape poverty. To do this she is using her fashion flair to design clothing for and supporting an ethical clothing line called People Tree.

 People Tree's mission

  • To support producer partners' efforts towards economic independence and control over their environment and to challenge the power structures that undermine their rights to a livelihood.
  • To protect the environment and use natural resources sustainably throughout our trading and to promote environmentally responsible lifestyles and environmental initiatives to create new models to promote sustainability.
  • To supply customers with good quality products, with friendly and efficient service and build awareness to empower consumers and producers to participate in Fair Trade and environmentally sustainable solutions.
  • To provide a supportive environment to all stakeholders and promote dialogue and understanding between them.
  • To set an example to business and the government of a Fair Trade model of business based on partnership, people-centred values and sustainability.  (read more about their mission here) 

People Tree are Fair Trade Fashion pioneers. Safia Minney, the founder of People Tree, is dedicated to providing the highest quality organic clothing while staying in integrity with the Fair Trade standards. Using ethical entrepreneurship and cutting edge design, People Tree has become the forefront of the Fair Trade movement in Japan and now worldwide. People Tree is using fashion to empower people in developing countries. People Tree employs about 3000 people. Many of these people use HAND WEAVING to create garments. This means People Tree is employing people with real skills, not machines to do all the work. All fabric is dyed by hand with environmentally friendly dyes. Then is hand-woven into fabric then made into clothing.

What Fair Trade actually means:

"Fair Trade doesn't just mean paying a fair price. It is an entirely different way of doing business, where the objective is not profit at any cost, but to help people in the world's most marginalised communities escape poverty and promote sustainability.

(At least, that's the way we see it at People Tree, and that's why we're a registered and very active member of WFTO, the World Fair Trade Organisation.)"
People Tree's Fair Trade Beliefs





Emma Watson is paving the way for fair trade fashion. I hope you join her!
Peace, Love, Wealth
Kimra Diggs

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